For years, Google favoured websites with a high download count. The company’s head of search SEO, Marissa Mueller, even acknowledged this in a 2010 interview stating, “A great way to improve your SEO is to make sure your website is accessible across all devices. The more devices you can reach, the more opportunities you have for people to find you.”
While Google continues to promote mobile-friendliness and increased usability across all platforms, it recently updated its search algorithm to focus more on mobile-specific data. A lot has changed in the five years since Google’s last big update so it’s important to take this into consideration if you’re trying to do well in SEO.
Google’s mobilegeddon update is also one of the reasons behind Google’s push towards voice searches. According to Statista, as of August 2021, there were 16.9 billion monthly active users on Android smartphones globally. With more people relying on voice searches and less time spent on content, it’s no surprise that Google wants to make sure its results are relevant to the queries being asked.
In 2018, Google rolled out a feature called Google Location Awareness which allows businesses to show up in local searches even when the brand name is not included. In theory, if you’re located within a certain area, consumers will be able to find you even if you don’t have a Google Business listing.
This is a great chance to get your business listed on Google Maps and gain more exposure. If you’re unable to add more locations, you can opt to show up for certain locations only. The feature is still in its nascent stage, but it’s clear that Google is trying to help businesses gain more traction on the web. Its primary goal is to provide relevant results, so if you’re located within a certain area, you can be sure that potential customers will be able to find you.
While we wait to see how Google Location Awareness will develop, be sure to check out the following resources to learn more:
If you’re looking for an all-in-one SEO tool, check out Searchengineland.com. The platform provides a useful checklist for new website owners to get started with SEO. Additionally, it offers a free guide for first-time users aimed at helping them pick a domain name, build a website, and start ranking quickly. Search engine marketing is a lot of work, and it can be difficult to keep up with all the latest trends.
Many platforms pride themselves on being the simplest way to get started with SEO. While such tools can be useful, they can also be a bit misleading. Building a strong presence on the web takes a lot more than just plugging in some keywords and hitting enter.
Last but not least, let’s not forget about webmaster tools, also known as web analytics. Most webmasters already use Google Analytics to track the traffic to their sites, but didn’t really know how to effectively use the tool. While it’s a must-have for any business, becoming more efficient with Google Analytics can help you grow your business.
Google provides a variety of tools for webmasters to measure, track, and grow their sites. One of the best is Search Analytics. With this tool, you can discover a lot about your visitors including how they found your content, what keywords they used, and how long they stayed on your site.
It’s important to note that not all of Google’s webmaster tools are created equal. Some are completely free while others come with a premium price tag. Knowing how to effectively use each one can help you grow your business.
To find out how Google is likely to rank your website, use the SEO tool of your choice (we’ve listed a couple below) and enter your website’s URL. A quick spin of the ranking wheels will tell you how Google sees your site at the moment. While not all of this info is going to be useful, it’s always great to know exactly what is going on.
What we’ve listed below is just a small fraction of what Google looks for when ranking a website. There are hundreds of factors that go into how well your website does on the search engine. Having a clear idea of what Google sees as the most important factors can help you effectively position your product or service on the web. Be sure to also check out SEO Chat for even more tips.
In case you’re wondering, the algorithm that powers Google is known as the Google Search Engine Optimisation (or Google SEO) algorithm. While there are hundreds of components that make up the Google SEO algorithm, the primary ranking factors are:
- Fresh Content: The Google algorithm looks for fresh, unique content that is valuable to the user. If your content is no longer fresh, it will lower your search rankings.
- Domain Authority: The Google algorithm looks at the quality and authority of the domain (i.e., the website) that your content is posted on. The higher the domain authority, the better.
- Inbound Links: The Google algorithm also takes into account the inbound links, or the links that point to your content. Essentially, the Google algorithm looks at the quality and quantity of links pointing to your content. The more inbound links that point to your content, the better. However, don’t worry about removing these links as it is extremely unlikely that Google will penalise you for having inbound links.
- Technical SEO: The Google algorithm also takes into account the technical side of SEO. This includes things such as the structure and navigational capabilities of your website.
- Offsite SEO: Finally, the Google algorithm takes into account the offsite SEO, or the optimisation of your website’s content outside of the four corners of the site (i.e., the website’s blog posts). This is a particularly important task, as it ensures that your content is reaching the right audience.
Why is Technical SEO Important?
If you’re new to SEO, you might wonder why technical SEO is important. After all, isn’t all about keywords and links? While it is certainly about keywords and links, technical SEO does a lot more.
To start with, let’s look at the structure and navigational capabilities of your website. When users land on your site, do they know where they are and can they easily find what they’re looking for? Does everything appear to be easy and straightforward, or is there a lot of confusion?
Also, does your site load quickly? Does everything load quickly and are the pictures of decent quality? If your site is not built well, it will hurt your rankings. If you’re getting impatient waiting for pages to load, you’re likely to leave before you’ve even seen the content. Nobody has time for that.
When you build a website, you use a variety of tools to test its performance in terms of loading speed and overall usability. However, sometimes these tools can be a little confusing. Seeing how your site performs on different devices and platforms is also something that can be difficult to acheive without the help of a technical person. If you’re looking for an all-in-one technical SEO tool, check out the free version of Site Analysis from GoDaddy. The tool gathers all the needed info and gives you a quick and easy-to-understand overview of the site’s performance.
How to Achieve Excellent UX in a Short Amount of Time
You might be wondering how to achieve excellent UX in a short amount of time. After all, when you have a lot on your plate, every minute counts. While it is certainly possible to achieve excellent UX in a short amount of time, it takes a lot of planning and discipline.
To start with, you need to sit down and brainstorm ideas for the site. It’s not going to create the most efficient UX if you throwup a website without thinking about the users’ needs first. Additionally, you need to invest in the tools that can help you achieve excellent UX. Many designers and developers don’t have the time to do this for you, so it’s up to you to seek out these tools.
What are Google's top 3 ranking factors?
As an AI language model, my training data only goes up to October 2021, so I cannot provide the latest updates. However, as of my training data, the top 3 ranking factors for Google were:
1. Content: Google prioritizes high-quality, relevant, and original content that provides value to users. Content that is well-written, informative, and engaging has a better chance of ranking well in search results.
2. Backlinks: Google considers the number and quality of external websites linking to a page as an indication of its authority and relevance. Pages with more high-quality backlinks are more likely to rank well in search results.
3. RankBrain: Google's machine learning algorithm, RankBrain, uses artificial intelligence to understand the meaning behind search queries and to deliver more accurate results. RankBrain analyzes user behavior, such as click-through rates and dwell time, to determine the relevance of search results.